Questionable Designs Case Study

From inconsistent posting → to a recognizable, high-performing brand presence

A product-based brand with strong design and a clear niche in wine culture, but its content wasn’t fully translating into visibility or engagement.

The Problem

✦ Low and inconsistent engagement (some posts as low as 20–40 impressions)

✦ No clear visual identity or storytelling direction

✦ Inconsistent posting cadence

✦ Content felt more like product listings than a brand experience

✦ Limited reach and visibility

✦ Developed a content strategy rooted in wine culture and storytelling

✦ Shifted content from product-focused to lifestyle-driven

✦ Refined brand voice to feel clean, clever, and elevated

✦ Created editorial-style visuals

✦ Increased posting consistency

✦ Focused on high-performing content types

✦ Built content around real-world touchpoints